Awesome ASO Tools
ASO Tools for Indie iOS & Android Developers
Find the best free and budget-friendly ASO tools to grow your app. Compare 26+ tools (including 5 completely free options), read honest reviews, and optimize your app store presence without breaking the bank.
All Tools(28)
StoreMaven
A/B testing platform for app stores
StoreMaven is the leading A/B testing platform for app store product pages. Test screenshots, videos, icons, and more to maximize your conversion rate.
Apple Search Ads Console
Free iOS keyword research directly from Apple
Apple's official Search Ads platform offers free keyword suggestions with search popularity data. Perfect for iOS developers - no ad spend required to access keyword research tools.
AppTweak
The leading ASO tool trusted by top mobile leaders
AppTweak is a comprehensive ASO platform that helps mobile leaders grow their apps and games with data-driven insights. Features include keyword research, competitor tracking, ad intelligence, and reviews & ratings monitoring.
data.ai (App Annie)
The trusted standard for app market data
data.ai (formerly App Annie) is the industry standard for mobile app data and analytics. Get accurate download estimates, revenue data, and market insights.
AppsFlyer
Mobile attribution and marketing analytics
AppsFlyer is the world's leading mobile attribution platform, providing marketers with the data they need to make better decisions and grow their business.
Google Play Console
Free Android ASO tools and A/B testing
Google's official developer console provides free keyword insights, store listing experiments (A/B testing), and comprehensive analytics. Essential for every Android developer.
Sensor Tower
Market-leading digital & mobile intelligence
Sensor Tower provides mobile app analytics, market insights, and ad intelligence for iOS and Android apps. Track downloads, revenue, rankings, and get competitive intelligence to grow your app business.
OneSignal
Customer messaging and push notification platform
OneSignal is a leading customer engagement platform for mobile push notifications, in-app messages, SMS, and email. Perfect for user retention and engagement.
App Figures (Free Tier)
Free analytics dashboard for 1 app
Consolidate your iOS and Android analytics in one dashboard. The free tier supports 1 app with full download tracking, reviews management, and keyword rankings.
Adjust
Mobile measurement and fraud prevention
Adjust provides mobile attribution, analytics, and fraud prevention for mobile apps. Track campaign performance, measure user acquisition, and prevent ad fraud.
Firebase (Google)
Google's mobile and web development platform
Firebase provides app development tools including analytics, crash reporting, push notifications, and performance monitoring. Part of Google Cloud Platform.
ChatGPT for ASO
AI-powered copywriting and keyword brainstorming
Use ChatGPT (or Claude AI) to accelerate your ASO work. Generate keyword ideas, write app descriptions, create review responses, and brainstorm taglines - all for free.
AppFollow
Review management & ASO platform
AppFollow helps app developers and marketers manage reviews, track rankings, and optimize their app store presence. Monitor reviews from multiple stores in one dashboard.
Gummicube
ASO intelligence & creative optimization
Gummicube offers ASO intelligence platform with advanced keyword research, creative optimization, and competitive analysis for mobile apps and games.
App Radar
ASO tool built for app marketers and developers
App Radar helps you optimize your app store presence with keyword optimization, competitor monitoring, and performance tracking. Perfect for indie developers and growing app businesses.
SplitMetrics
Optimize your app store conversion
SplitMetrics offers A/B testing and optimization tools for app store product pages. Run experiments on your app store listing to improve conversion rates.
Appbot
App review monitoring & sentiment analysis
Appbot helps you monitor and analyze app reviews from multiple sources. Get insights from user feedback, track sentiment, and respond to reviews efficiently.
Localazy
Translation management for apps and games
Localazy helps you localize your mobile apps with automated translation workflows, collaborative tools, and app store optimization for global markets.
Mobile Action
Intelligence platform for mobile growth
Mobile Action offers a complete ASO and mobile intelligence platform with keyword tracking, ad intelligence, market research, and competitor analysis tools.
ASOdesk
ASO and review management platform
ASOdesk combines ASO tools with review management features. Track keywords, analyze competitors, and manage app reviews all in one platform.
Branch
Mobile linking and measurement platform
Branch provides mobile linking, attribution, and analytics to help apps grow through better user experiences and measurement.
Smartlook
Mobile app analytics and user recordings
Smartlook provides user session recordings, heatmaps, and analytics for mobile apps. See how users interact with your app to optimize user experience.
ASOStack
All-in-one ASO platform for app growth
ASOStack provides keyword optimization, rank tracking, and competitor analysis tools in one affordable platform. Perfect for indie developers and small teams.
Kochava
Holistic mobile app attribution and analytics
Kochava provides real-time attribution, audience targeting, and fraud detection for mobile marketers. Unified measurement across all channels.
TheTool
Free Chrome extension for keyword suggestions
Browser extension that overlays keyword difficulty scores and suggestions directly in App Store and Play Store search results. Great for quick keyword research.
AppScreens
Generate App Store screenshots fast
Create professional app store screenshots with ready-made templates.
ASO World
Free ASO tools for app optimization
ASO World offers free ASO tools including keyword research, ASO reports, and app store optimization tips. Great starting point for indie developers.
Astro
ASO keyword tracking and rankings monitoring
Track unlimited keywords with difficulty metrics, rankings, ratings analysis, competitor keywords, translations, and coverage across 60+ countries.